While there are many video creators for hire, not all are trained in instructional design or educational theories. But you probably already knew that.
Now, there are also many instructional design specialists in the education field, who can make videos, and more. However, not all are as experienced, dedicated towards or knowledgable about the workflows required in an organization. They may also not understand the business-development needs of one.
Our lead instructional designer has earned her MSc in Instructional Systems Design, as well as her MBA. She has worked on training programs for manufacturing and IT companies, as well as higher education institutions. Those who have taken her advice have multiplied their revenue within days of launching their online course. You can read more about her, here.
As a team, we work in a very collaborative process with our clients. The biggest shortcoming in our industry is, sadly, rushing past a client’s expertise to develop content. This creates mistakes, which leads to expensive redos, and sometimes, unusable courses.
We don’t let things ‘fall between the cracks’; our job is to understand your speciality and what you need to teach. Then, we spend the time to gather teaching materials we need from you. It takes a bit longer, but we do this to create excelling courses that will actually save you countless hours in the long run.
Our courses are made to be delivered on the web, with all the technical details that entails. We work within a project management framework that follows SCORM compliant production standards. All online course creators should be trained in SCORM.
We also employ learning psychology principles that apply to adults. Training workers to do a job is a lot different than teaching children. We understand adult learning behaviours. Based on our knowledge, we work with you to meet the psychological learning needs of your audience. This keeps them engaged while absorbing new information.
Finally, our program, course and unit modelling falls in line with educational principles that are widely used in our industry. This gives you even more standardization, and an assurance that we’re creating your course the ‘right’ way. For example, we use the ADDIE approach (analysis, design, development, implementation, and evaluation), Bloom taxonomies, and more. We’ll go over these details with you when we work on your project.
And, in case you’re wondering, we always deliver your end-use files. This frees you up to work with any instructional designer out there (but we hope you’ll love us and want to keep choosing our services!). It also allows for in-house edits to courses, for maximum flexibility.